Social Media Trends, putting your own unique spin on trending topics…

One thing we can always rely on is the constant evolution of social media. As of October 2023, the number of people using social media is over 4.95 billion worldwide, with the average user accessing 6.7 social media platforms on a monthly basis. 

The number of people using social media worldwide is growing, as is its popularity and reach. Online platforms are a part of daily life and are constantly changing how people interact with one another globally because they give consumers access to a vast array of information.

2024 is no different. This year the focus will shift towards originality and transparency. This year social media will be all about experimentation.

Why Social Media Trends important?

Current social media trends provide insights into what content is currently resonating with audiences. This will allow you to understand target audience’s interests, preferences, and behaviors. By participating in trending conversations, businesses and individuals can expose your brand to a wider audience.

In summary, staying up-to-date with these trends help businesses and individuals stay relevant, increase engagement and reach, boost brand awareness and visibility.

Social Media Trends in 2024

1. Return of Long-form Content : Long-form content build trust, engage audiences, and get quality leads. It provides in-depth information about topics related to their products or services.

2. Short-form Video, Still The King: Platforms like Instagram Reels, and YouTube Shorts have increased the popularity of short-form videos. These platforms are perfectly tailored to today’s user preferences for quick, digestible content.

3. Raw Authentic Content Prevails: Raw, authentic content created by real people will be in trend this year. Employee insights, funny impersonations and real stories are in.

4. Commit To Champion Social Platforms: Target on top-performing channels based on ROI, and focus their attention on those—and only those. Maintaining a presence on multiple networks is hard, so focus where your audience is.

5. Artificial Intelligence (AI) Is Reshaping The Game: Companies are preparing to employ AI more frequently in a variety of contexts. Baby boomers tend to be more distrustful, whereas Gen Z is more open-minded.

6. Augmented Reality Content Will Become More Popular: Users may now digitally try on things, alter their appearance, and change their environment thanks to advancements in AR filters and glasses.

7. Voice-activated Devices Are Becoming More Prevalent: Businesses will focus on optimizing their content for voice-based queries. There will be a surge in long-tail keyword content that caters to voice searches.

Final Thoughts

By 2024, a few of the aforementioned social media fads will have established themselves. These fascinating developments, which range from augmented reality to short-form movies, have the power to drastically change how we interact and communicate on social media.

At Resfeber, we offer best of services to monitor, manage and optimize your social media projects!!