Indeed, social media platforms often update their image size recommendations and specifications. Keeping up with these changes is crucial for ensuring that your images display correctly and optimally on each platform.

Why Social Media Image Sizes Matter?

A survey found that 63.2% of businesses rely heavily on images and videos as part of their marketing strategy. So it is essential to optimize your social media post sizes based on social media platforms, otherwise your visual may seem distorted on the network. For example, your ‘perfect graphic’ may look good on Instagram, not on Pinterest.

Getting the image right is really important because

• It avoids pixelation and awkward image stretching. 
• Your photos will be optimized for each social channel’s feed. 
• It ensures your audience sees the full photo.
• It can future-proof your content.

Social media image sizes vary from one platform to the other. Some prefer horizontal images, others vertical, and some even prefer square images. To help your confusion, we present our guide to the best image sizes for social media.

Social Media Image Sizes Summary

Social Network	Profile Photo	Cover Photo	Post Image	Video	Ads
Facebook	320×320 px	851×315 px	720, 980, 2048 px width	1280×720 px	1080×1080 px
Instagram	320×320 px	N/A	1080×1080 px	1080×1920 px	1080×1080 px
Threads	N/A	N/A	N/A	N/A	N/A
X	400×400 px	1500×500 px	1600×900 px	1280×720 px	800×800 px
LinkedIn	400×400 px	1584×396 px	1280×720 px	256×144 to 4096×2304 px	1080×1920 px
YouTube	800×800 px	2048×1152 px	N/A	1280×720 px	1280×720 px
Pinterest	165×165 px	800×450 px	1000×1500 px	N/A	1000×1500 px

Wrapping Up

 An eye-catching visual will do wonders to your social media presence. It is one of the best ways to grab someone’s attention on social media. You’ve got to get your social media image sizes right. And getting that right is really important because it may affect your brand’s reputation.