Video has become very important on every platform and channel. Another interesting fact is that half of the internet usage is dedicated to watching video content. With the launch of YouTube in 2005, video as a marketing tool has gone popular. Today, as the technology to create good quality videos are getting easier, video marketing are becoming popular with marketers.
Nowadays the trend with video marketing is short-term videos. Short-form videos are everywhere these days. Video formats like Instagram Reels and YouTube Shorts are favourite of every generation.
Short-form video has the highest ROI of any social media marketing strategy. They often present as quick, easily digestible content for viewers scrolling through social media feeds. Short-form videos can be shared and watched from any device, which makes it popular among users.
Short-Form Video Stats
Here are some top short-form video statistics and their impact on today’s digital landscape.
- 91% of Instagram users report watching videos daily.
- 90% of marketers worldwide will increase their short-form video budget in 2023.
- YouTube shorts see 30 billion daily views globally.
- 73% of consumers prefer short-form videos to search for products or services.
- 57% of Gen Z prefer short videos to learn about products and services.
- Short-form videos receive 2.5 times more engagement than long-form videos.
- Video traffic will contribute 82% of all internet traffic worldwide.
- 59% of short-form videos’ watch time is 41% to 80%.
- 57% of Gen Z prefer short videos to learn about products and services.
- 85% of marketers believe short-form videos are the most effective format for video content.
- 66% of marketers or companies use influencer marketing on TikTok.
- 63% of marketers found that video engagement is generated by cultural moments, and news stories are more effective.
- 66% of video ads are less than 30 seconds.
- Short-form video ad revenue will cross $10 billion.
- 47% of marketers say short-form videos are more likely to go viral.
Conclusion: Short-form Video Statistics
People prefer short-form videos because they tend to perform better; the shorter a video is, the more likely viewers are to watch to the end. Don’t be afraid to experiment with your short-form videos as they help you to reach more people organically.
As this trend continues to grow and going nowhere in the near future, we can help you with your video marketing strategy.