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20 Facebook Statistics Marketers Need to Know in 2024

Facebook is still the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users.

Is Facebook Marketing still important?

More than 200 million businesses use Facebook tools, and more than seven million advertisers actively promote their business on Facebook. This makes Facebook the one that brands and social media marketers can’t afford to ignore.

If you’re a marketer, it’s the go-to spot to reach your target audience. With consumers scrolling on the platform daily, it’s an excellent channel to promote your business and reach your audience where they spend most of their time.

Here are some important statistics necessary to understand exactly how Facebook marketing can improve your business in 2024.

Facebook Statistics For Marketers

  1. Facebook has 3.030 billion monthly active users (MAUs).
  2. Facebook has its maximum number of users from India (315 million), followed by the USA (175 million), Indonesia  (119 million), and Brazil  (109 million).
  3. 81% of Facebook users only use a mobile phone to access the platform.
  4. Facebook is popular among males, with 17.6% of the age group 25 to 34.
  5. 7% of Gen Z users plan to quit Facebook in 2023.
  6. Over 1 billion Stories get shared across Facebook apps daily.
  7. More than 1.8 billion people interact on Facebook Groups every month.
  8. Facebook photo posts have the highest engagement at 0.12%.
  9. An average Facebook user likes 11 posts every 30 days.
  10. Live videos on Facebook get 26% higher engagement than other platforms.
  11. Over 70% of Facebook users view local business pages at least once every week.
  12. People are 53% more likely to shop from a business they can message.
  13. Facebook Reels has a potential advertising audience of 697.1 million users.
  14. Facebook Ads have an average CTR of 0.9% and CVR of 9.21%.
  15. 33 minutes is the average amount of time users spend on Facebook each day.
  16. 60% of social video viewers watch short videos on Facebook.
  17. 12% of brands use Facebook for live videos.
  18. 5.6% of Facebook users are over 65 years old.
  19. 96% of B2C marketers and 91% of B2B marketers use Facebook.
  20. During the first half of 2022, Facebook removed 5,0577,300 pieces of content due to copyright, and trademark issues.

Concluding Thoughts

With an estimated $118.96 billion in ad revenue in 2023,  Facebook has secured as the number one platform for digital marketers. Facebook is a great medium in increasing brand awareness which will help you to reach target audience.

We can help you to launch an effective Facebook marketing campaign for your brand/business.

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