15 Email Marketing Statistics You Need to Know in 2023

15 Email Marketing Statistics You Need to Know in 2023

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” 


E-mail Marketing, one of the oldest forms of digital communication and also one of the most effective digital marketing strategies out there. It is the most profitable and cost-effective direct marketing channel.

You can share new products, sales, and updates with customers on their contact list. Like any digital marketing strategy, its purpose is to encourage engagement and increase sales as it can be personalized to a greater extent than any social media campaign. According to recent study, the average ROI for email marketing is $42 for every $1 spent, makes it crucial to most businesses.

So don’t be hesitant. Here, we’ve curated a list of top email marketing statistics to demonstrate just how powerful email marketing can be…

An average of 347.3 billion emails are sent and received per day in 2023 and is forecasted to reach  361.6 billion. by 2024.
42.3% of people will delete an email if it’s not optimized for mobile. 
77% of B2B companies use an email marketing newsletter as part of their content marketing strategy.
87% of B2B marketers use email channel for distributing content.
The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%).
31% of marketers use email newsletters as a top channel to nurture leads.
18% of companies achieve email marketing ROI greater than $70 per $1 invested.
59% of marketers believe email is over twice as effective at generating leads than channels such as PPC and paid social media.
The time of the highest email open rate is 4AM, while 6PM shows the highest CTR.
Marketing automation software users can benefit from a 451% increase in qualified leads.
Segmented email campaigns show 50% higher CTR than untargeted campaigns.
The top 3 reasons for using personalization in email marketing are improved open rate (82%), higher CTR (75%), and better customer satisfaction (58%).
88% of users agree they are more likely to respond to an email favorably if it looks like it’s been specifically created for them.
68% of millennials use and like seeing emojis, GIFs and stickers in their emails; only 37% of respondents over 65 agreed with this.
An initial email with a video receives a CTR increase of 96%.

Emailssssssssssssss…..And that’s a wrap!

With a user base of over 4.5 billion people, email is the king of marketing channels. As it has a high ROI, it deserves a place in every marketer’s toolbox. E-mail marketing is a good way to maintain existing connections. Reach a wider audience and drive sales with this effective marketing strategy.

Don’t take it for granted!!

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”