6 Instagram Marketing Tips That Actually Work
What Makes Instagram Marketing Popular ?
Its All About The VISUAL EFFECT!!
With hundreds of millions of daily active users, Instagram is still the most popular choice of social media platform for both younger and older generations. Instagram’s content is more unique and engaging than other platforms.
People, in general are visually inclined. They rather tell their story in colorful videos or pictures than writing a few words. Pictures Says It All!!
On Instagram you can present your own personal style. Also, Instagram is popular among entrepreneurs especially small scale businesses. It puts a face to your brand.
6 Instagram Marketing Tips You Should Know
- Switch To Business Profile Now
If you are in a business, it is obvious that you should have a business profile on Instagram. Instagram Business account provides many useful Instagram management tools. A business profile can access Instagram Insights and can add a Contact button- Both are beneficial to any business.
2. Use Hashtags- Its Always Trendy
Hashtags plays a vital role in spreading your Instagram reach, and it helps develop your following. 88% 0f business posts include at least one hashtag and posts with at least one hashtag average 12.6% more engagement than those without…Use Your Own Branded Hashtags..
3. Post Wisely- At Right Time, Right Day
Choose best time to post on Instagram to get the most engagement. Timing can play an important role in audience engagement. Best time is around 5-7p. m 0r 8-9 p. m as this this the peak time when most use Instagram.
4. Use Instagram Stories- Boom in 24 hours
Instagram Story allows users to post photos or videos that automatically disappear within 24 hours. It can be vertical photos or videos, up to 15 seconds. They offer great flexibility, as a your business can tell its own story in unique way.
5. Use Sponsored Ads : For a Greater Picture
With sponsored ads, you can reach people who are not already followers. Target your brand to right audience. Don’t make them look like banner ads.
6. Track the Metrics : Don’t Get Lost
Focus your goal and track the statistics….If your goal is increased engagement, then track
- Comments
- Followers
- Link Clicks
If your Focus on Audience growth, then track
- Likes
- Reach
- Top Posts