AI MARKETING helps companies professionalize their marketing and advertising processes, scale their business using the Internet, and thus reach new markets…

Artificial intelligence (AI) has become increasingly popular and is beginning to play a big role in many business operations. From ChatGPT to autonomous vehicles, AI is one of the most exciting (and controversial) technology trends happening in the 21st century.

The fact that marketers are utilizing AI for everything from research to content creation should not come as a surprise. It goes without saying that marketing use cases for AI will alter dramatically in the upcoming months and years as a result of the technology’s rapid growth and evolution.

AI Marketing Statistics for 2024

In this blog, let’s explore the most recent data on artificial intelligence to assist you in determining whether now is the right moment for your company to use AI.

1. In 2023, AI adoption increased by 250%.
2. 1 in 5 companies are using AI due to outside environmental pressures.
3. 30% of organizations are saving employees time with AI tools and software.
4. Finance is one of the top industries to lean into using AI technology, with healthcare also prominently utilizing the software.
5. 97% of mobile users have utilized the AI-powered voice assistants.
6. 68% of marketers are currently utilizing AI in their daily tasks and work.
7. By 2028, AI in marketing is estimated to value more than 107.5 billion dollars.
8. 26% of B2B marketers who applied chatbots in their marketing activities saw a 10-20% increase in leads.
9. 44% of marketers apply AI to content production.
10. 76% of marketers worldwide top use for AI is to create basic content or write copy.
11. On Facebook, 15% of its feed is generated by AI from nonfollowed accounts.
12. A survey in 2023 showed that 48% of respondents believed that AI images should not be used in social media advertising.
13. 44% of business owners will use ChatGPT to translate content to other languages.
14. 25-34 years old (34%) are the largest age group to use ChatGPT.
15. 74% of executives feel that AI’s benefits outweigh its risks.
16. 2% of consumers are open to having AI assist them with a product, website, or feature experience.
17. With interest sparked for Gen Zs, 56% of them would want tailored product recommendations through AI.
18. 90% of people prefer to receive customer service through a person over a chatbot.
19. 27% of adults trust AI’s search results, while 31% don’t trust AI’s results.
20. With AI recommendations, Facebook experienced a 15% increase in Reels watch time.
21. AI technology is anticipated to produce 12 million more jobs than it’s anticipated to replace.

Summary

The AI market clearly has a promising and profitable future. There’s no doubting AI is here to stay, even though its capabilities and use cases are probably going to change in the years to come in ways we can’t even begin to comprehend.

Keep up with the most recent data in AI marketing to make sure you’re prepared for anything that lies ahead. Stay as informed as you can by reading the headlines, monitoring the actions of your rivals, and following the latest developments.