3 Blogging Trends to Leverage in 2023
The estimated global number of blogs is over 572 million. 77% of people regularly read blogs online.
So, will blogs still be relevant in 2023? What are the blogging trends that will rule 2023?
Blogs will continue to have a place for as long as they continue to evolve. Not every blog will be a huge success, but you have to try. Blogging is an effective way to appear in Search Engine Results Page and an excellent marketing tool. You have to have purposeful, engaging content in your blogs to make it a good one.
Blogging trends are always related to how search engines direct its readers. So SEO must be an important factor in your plan. It’s essential that your content must be high-quality and deliberate. Always keep track on the latest blogging trends.
Lets discuss some latest blogging trends can help boost your blog’s traffic and conversions.
1. Visual Content will remain on TOP
Text articles are no longer famous with audiences. They prefer highly visual content. They take the form of images, videos, or infographics. Video content is an effective way to convert readers into customers. Dubbed as visual blogging, many marketers and bloggers have adopted this approach. The rise of video content has been a fairly recent phenomenon. 40.8% of marketers publish visual content 2 to 5 times a week.
2. Mobile will always be FIRST
The mobile, is more and more used. It is a trend that you can’t ignore. Majority of people depend mobile phones for everything like reading news, articles or making purchases. Smartphone users constantly browse the web on their phones. So creating mobile-friendly content is of utmost importance. A pixelated or cut-off article is a huge NO!! Poor experience always make a bad impression and you will chase your customers away for good.
3. Relevant and Useful content will forever be NO. 1
Content Will Still Reign as King in 2023. People will always look for great content. It should be searchable to bring you the maximum benefit. Always keep in mind to the preferences of the audience. As the name implies some articles are called “Evergreen”, because it is search-optimized and relevant and stays “fresh” for readers over a long period of time. Always check whether your content is timely.
Always keep up with blogging trends. Always observe top influencers on the field and what they are doing. Blogging trends are constantly changing. So always monitor current trends, you will be able to get ahead of the curve.