Content marketing has become one of the most powerful strategies to help grow businesses of any size. Content marketing isn’t just blogs, it refers to relevant articles, videos, podcasts, and other media. 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy.
Content marketing will definitely flourish in the future. Because people want high-quality, useful, relevant, and engaging content about things that matter to them.
There are different types of content marketing out there. Relying on just one type of content marketing means you’ll only able to reach those who prefer that type of content. For eg: Some people prefer watching videos than lengthy articles.
Experiment with your content marketing strategy to reach broader audience, no matter their preferences. This will allow your content to reach more potential customers, thus leading to more business.
Most Effective Content Marketing Types
| Types Of Content Marketing | Metrics To Track |
| 1. Blogs | -Monthly organic traffic using Google Analytics -Monthly clicks using Google Search Console -Links using Moz, Ahrefs, Semrush or another tool -Organic keyword rankings using Moz, Ahrefs, Semrush |
| 2. Infographics | -Monthly organic traffic using Google Analytics -Monthly clicks using Google Search Console -Links using Moz, Ahrefs, Semrush or another tool -Organic keyword rankings using Moz, Ahrefs, Semrush -Infographic shares on social media using BuzzSumo’s Content Analyzer |
| 3. Videos | -Number of views -Average watch time -Click-through rate -Subscriber rate (if hosting on YouTube) |
| 4. Podcasts | -Subscribers. -Total Downloads. -Downloads Per Episode. -Downloads Over Time. -Completion Rate. -Audience by Listening Platform. -Reviews, Ratings, Rankings. -Peak Times. |
| 5. Social Posts | -Engagement (likes, reactions, and comments) -Total impressions and clicks to your site |
| 6. Interactives | -Organic keyword rankings using Moz, Ahrefs, Semrush -Links using Moz, Ahrefs, Semrush or another tool -Monthly organic traffic using Google Analytics -Monthly clicks using Google Search Console |
| 7. Printables | -Links using Moz, Ahrefs, Semrush or another tool -Monthly organic traffic using Google Analytics -Monthly clicks using Google Search Console -Organic keyword rankings using Moz, Ahrefs, Semrush |
| 8. Whitepapers | -Downloads -Page visits -Email captures (if you choose to gate your content) |
| 9. Email Marketing | -Open rate -Click-through rate -Subscribe/unsubscribe ratio |
| 10. eBooks | -Email captures -eBook downloads (if hosted on your website) -Amazon purchases -Reviews/ratings |
| 11. Webinars | -Attendance -Audience engagement and participation during the webinar -Feedback after the webinar -New leads generated from webinar attendees |
| 12. Online Courses | -Sign-ups/purchases -Course completion rate -Reviews and feedback -Leads generated from course attendees |
| 13. Influencer Campaigns | -Post engagement (likes and comments) -Visits to your site from the post -Conversions for that specific product |
Conclusion: Diversify Your Content Marketing Strategy
Always make sure to diversify your content and channels to maximize your reach so that your content can reach the target audience and potential customers wherever they consume content. Choose the most appropriate content types for your business and create a robust, diversified marketing plan around that content.
We can help to create the most-effective marketing plan for your content.